83. Weapons of Social Seduction (How we make decisions)

September 05, 2022 01:04:58
83. Weapons of Social Seduction (How we make decisions)
The Culture of Leadership
83. Weapons of Social Seduction (How we make decisions)

Hosted By

Brendan Rogers

Show Notes

“If leaders don’t understand how the human brain works and how people perceive information, they’ll struggle.” 

That’s a quote from today’s guest, Phill Agnew.  Phill is Sr. Product Marketer at Buffer, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology. Phill specializes in consumer behavior, looking specifically at how to apply behavioral science at each stage of the marketing funnel. 

Phill shares a wealth of knowledge with us about how consumer (human) behaviors can be influenced, with a focus on how leaders can use this psychology to improve productivity and job satisfaction within their teams. 

We’ll talk about basic psychological tenets such as loss aversion, anchoring, autonomy, purpose, mastery and scarcity when “nudging” people to make decisions or improve their performance.  Phill quotes multiple evidence-based studies and talks about his favorite leaders (like Steve Jobs) and other notable public figures, authors, and scientists who have used these basic theories to influence others.

Discussion Points


How to Take Over The World Podcast - Steve Jobs 

Influence - Dr. Robert Cialdini

Daniel Pink Books

Rory Sutherland LinkedIn

Free Marketing Course

Nudge Podcast

Phill Agnew Twitter

Phill Agnew LinkedIn

Nudge Podcast TikTok

Nudge Podcast YouTube

Brendan Rogers LinkedIn

Brendan Rogers Website

The Culture of Things YouTube Channel

The Culture of Things LinkedIn

The Culture of Things Podcast Archives

The Culture of Things Facebook

The Culture of Things Instagram 

Other Episodes


November 09, 2020 00:52:38
Episode Cover

32. How To Deal With Life’s Stresses

  Luke Sullivan and Shaun Sullivan are brothers and together, run Teams Challenge Australia, along with Luke’s wife Emily. Teams Challenge Australia (TCA) is a team building, leadership and wellbeing company based on the Central Coast. Luke and Shaun are both Personal Development, Health and Physical Education Teachers delivering the Outdoor Recreation and Well-being Programs at Girrakool Education Training Unit. Girrakool ETU is a unique NSW Dept of Education & Communities School located within Frank Baxter Juvenile Justice Centre. With over 11 years' experience working with some of NSW most at risk and challenging 16-21 year old Juvenile offenders, they have a passion for getting the best out of individuals and bringing them together as a Team in nature.  The focus of our conversation is ‘How to reduce & deal with life’s stresses’.     If you have any questions for Brendan around this episode or generally around culture, leadership or teamwork, feel free to contact him here. ...



January 14, 2022 00:49:59
Episode Cover

End of Year Wrap (2021)

In this episode, we review the most impactful takeaways from the 27 episodes we aired in 2021.  From deep listening to self-mastery, join us as we review the top ten pearls of leadership wisdom (plus four bonus nuggets) we gained from these inspiring guests.   Every episode this year had valuable lessons and inspiring speakers, but these were some of the standouts that you can go back and listen to if the topic piques your interest.   Discussion Points   Episode 41: “The Art of Self-Mastery” with RJ Singh Takeaway: Leaders focus on the art of self-mastery “I encourage leaders to start small.” - Brendan  Episode 43: “How to Overcome the Fear of Public Speaking” with Kate Purcell Takeaway: Leaders lead with vulnerability “Vulnerability is what creates trust.” - Brendan Episode 45: “How to Create Magic at Work” with Amy Lynn Durham Takeaway: Leaders connect with people “Spending time investing in people is super-important.” - Brendan  Bonus Episode 53: “The Story of My Broken Soldier” with Kaz and Matt Page Takeaway: Leaders face challenges head-on This was the longest episode we ever did, and very emotional. “HOPE– Help One Person Every day” - Marc Episode 48: “Culture of the Living Organisation” with Norman Wolfe Takeaway: Leaders must understand and work with context “The context of the situation is what creates the variation.” - Brendan  ...



July 12, 2021 01:08:50
Episode Cover

54. Leadership in the Voluntary Sector

Today I’m talking with David Bacon - an experienced director, chief executive officer, and senior executive in both the private and public sectors. He is an expert communicator, stemming from his career in journalism and radio broadcasting. He shares a bit about the work he did as a spokesperson for British American Tobacco, noting that he was able to remain ethical and truthful throughout his time there - which is why he never felt the need to apologize for doing this job - regardless of the fact that most people had strong opinions about the company and the industry (which meant that he avoided talking about his job most of the time).  David is a highly intelligent, incredibly humble, and interesting individual. Our conversation is a rollercoaster ride of topics - which is pretty much reflective of David’s life and career. David has buckets of life experience and he shares about his enjoyment in being able to give back as a way to show his gratitude towards his career and- business success. To that end, David joined the Gosford Rotary club where he has achieved much as club president since then and while he has recently stepped down as president, he made sure to leave a legacy of strong leadership and good values behind. In today’s episode, we get to know David a bit better and find out what he believes is required to be successful in life.   Discussion Points Introduction to David Bacon Cash for comment scandal  David’s role in the regulation of the industry after the scandal About ...