77. The New Rules of Marketing & PR

If you think you see patterns in the universe that no one else is seeing, it may be your time to write that book or start that company - according to David Meerman Scott. David is a marketing strategist, entrepreneur, investor, and advisor to emerging companies, and bestselling author of 12 books, including "Fanocracy" and now in its eighth edition, "The New Rules of Marketing & PR."

David has had a fascinating path to his current success. From being a “gaijin” (foreign) male model in Tokyo to being the last person to photograph Bob Marley in concert, David is big into surfing, seeing live rock shows (he has kept a spreadsheet since age 15!), and NASA.

As a professional coach and speaker, he teaches people how to use new real-time strategies to spread ideas, influence minds, and build businesses. In this episode, I’ll talk with David about his theories and beliefs around passion, connection, and intensity, and his latest views on digital marketing. From the first social network created by the Grateful Dead to the transparent marketing strategies of businesses like Grain Surfboards and NASA moon travel, David has a lot to say about marketing your business and how it has changed through the years.

Discussion Points

David’s early years
How David came to be in marketing
Seeing patterns in the universe that no one else saw
Holding on to your passion and convictions
Grain surfboards, the Grateful Dead, Bob Marley, and NASA
These marketing strategies can be in any industry
Hubspot’s B2B marketing
David’s marketing advice
Choose the right social platforms – where is your audience? Do you enjoy it?
Passion, connection, and intensity
The Grateful Dead and their uniqueness– music and marketing
Twitter and access to the elites in any field
AI and machine learning in marketing
Your biggest impact? Blogger/marketer Seth Godin
My key takeaways:
- Leaders think and understand quickly
- Leaders are passionate about everything they do
- Leaders focus on high-value activities
Contact me with questions or comments