69. The Primal Video Leadership Journey

Today I’m speaking with Justin Brown, Co-Founder (with his brother Mike) of Primal Video. Primal Video teaches entrepreneurs and business owners how to leverage the power of online video to build and scale their businesses.

Justin and Mike have grown their Primal Video Youtube channel from zero to over a million subscribers over the last seven years. Join us for a deep dive into what makes their company and partnership work, their philosophies on team building and finding the right team members to hire, and the ways that the brothers add value for viewers every day, through every video, and every point of contact with their audience.

As a self-proclaimed “beach geek” from the Sunshine Coast of Queensland, Justin has over 20 years of experience in video production and has worked on everything from Netflix-featured documentaries, to extreme sports projects. Primal Video has evolved into a multi-six-figure automation-driven business, and they now help others (I am a client myself) implement the same approach through their Primal Video Accelerator program.

Discussion Points

The humble beginnings: making videos simply to help people
What was the “penny drop” moment for you and Mike?
Tell us about your early days, and is there an end game?
How has a piece of “brutal” feedback actually helped you improve your videos?
Justin explains how they hire using Meyers-Briggs and other personality tests to get the right fit
Extreme ownership and integrity
Justin and Mike’s partnership and how it functions
Justin’s near-death sky diving experience
What were some of your worst videos and why?
How “being found” is the most important stepping stone to achieving Youtube success
Don’t try to have a presence on all socials– focus on one or two
Some examples of difficult clients and painful failures
How being open to constantly learning is the most important aspect of Justin’s leadership style
The Five Laws in the Go-Giver Book:
- Law of Value
- Law of Compensation
- Law of Influence
- Law of Authenticity
- Law of Reciprocity
Key takeaways:
- Leaders Are Clear on Purpose and Passion
- Leaders Know There’s Always a Next Level
- Leaders Mitigate Risk